Aflac Incorporated taking its game to the next level in college sports by becoming an Official Corporate Partner of the NCAA®. The three-year agreement with CBS Sports and Turner Sports will amplify Aflac's visibility within collegiate athletics by expanding its footprint to the basketball court and beyond. The new partnership is slated to tip off just as millions of fans across the nation prepare for March Madness®. According to Mitchell, working with agency partner CAA Brand Consulting, efforts will focus on connecting with fans where they are through television, digital, social media, public relations and experiential marketing. This multi-touchpoint approach will also include tactics to foster engagement with its thousands of employees, independent sales agents and the broker community.