Accenture has been selected by Belk to help the retailer to deliver a seamless experience to customers across all shopping channels -- in-store, online and mobile -- as part of its Omnichannel Transformation Initiative. Financial terms of the agreement were not disclosed. Under the agreement, Accenture will help Belk ensure that products in both stores and warehouses appear available whether the customer is shopping online or in-store, reducing the possibility that a sale is missed because the product appears to be out of stock in a specific location.

The program will also include planning the implementation of a new digital platform, improving the customer experience on Belk.com, growing Belk's customer analytics capability and integrating its operations to help it operate consistently across multiple shopping channels. Accenture's work for Belk is being delivered using Accenture Seamless Retail Services, an end-to-end business service that helps retailers become integrated digital enterprises. Enabled by accurate and timely data, analytic insights are used to revamp traditional approaches to marketing, pricing, promotion, assortment and fulfillment.

This business service combines Accenture's global industry experience with leading retail assets and technologies, analytics, and specialized talent, to deliver outcomes as a service and offer retailers a fast and flexible route to achieving seamlessness across multiple channels.