The unique combination of the amateurs joining the pros for one round during their tournament has been a driving force in attracting club golfers from all over the world into playing in Volvo events

It would be difficult to imagine an event that encompasses a wider spectrum of golf - professional and amateur, individual and team, formal and informal, players from all over the world - than the week of the Volvo Golf Champions and the Volvo World Golf Challenge which has just finished at Fancourt Estate in Western Cape, South Africa.

This unique and extensive mix of events is an unparalleled opportunity for Volvo to interact with customers and prospects. Thanks to massive media coverage, Volvo also gets to showcase the brand including vehicles on display on site.

The professional event - the Volvo Golf Champions - is a world-class tournament open only to last year's European Tour winners and players with at least ten victories in their career.

The event offers important marketing and relationship management opportunities - it is preceded by the exclusive Pro-Am and followed with After the Champions where customers and stakeholders get to play the Links Course the day after the event with the course set up in the same way.

The Volvo Golf Champions came to a thrilling climax on Sunday, attracting thousands of spectators to the event. Screened live on television across the globe to a potential worldwide audience of hundreds of millions of people, Ernie Els and Retief Goosen were joined by emerging star Brandon Grace in a play-off. Playing the last hole in sudden-death, Grace managed to win.

In parallel, the amateur competition - the World Final of the Volvo World Golf Challenge - was the culmination of hundreds of qualifying competitions held in more than 25 countries and attracting in excess of 50,000 enthusiastic club golfers. The Italian Johannes Zelger held his nerve to win by two shots from Austrian Henning Frech, with young Swede Mikael Hedberg in third.


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