Technavio’s latest food and beverage industry report covers the present scenario and growth prospects of the global bread and rolls market 2016-2020.

In this report, Technavio’s food research experts announce their key market highlights for the global bread and rolls market. Their findings include:

Market revenue for the global bread and rolls market to grow at a CAGR of less than 3%

The global bread and rolls market was valued USD $187 billion in 2015 and is expected to reach almost USD 216 billion by 2020, growing slowly at a CAGR of slightly less than 3% during the forecast period. The growing number of fast food chains has increased the consumption of bread and rolls and a wide assortment of products available at hypermarkets, supermarkets and mini marts is currently driving the market. Supermarkets and hypermarkets accounted for 28.05% of the sales of the breads and rolls in 2015.

Consumers in developing countries are starting to prefer homemade bakery products over packaged bakery products because there is a common perception among consumers that packaged foods are unhealthy, since they contain preservatives, artificial colorants, and sweeteners that lead to obesity and other health issues. These homemade food items will obstruct the demand for packaged bread and rolls products, creating a negative impact on market growth.

“The market is likely to slow down 2017 onwards, because of slightly decreased product innovations compared to previous years. This will affect the buying behavior of consumers and may result in low consumptions of bread and rolls,” says Technavio lead food industry research analyst Vijay Sirathi.

Europe dominated the market in 2015 with a market share of 53%

The bread and rolls market in Europe was valued at USD 99 billion in 2015 and is expected to reach USD 115 billion by 2020, growing at a CAGR of just over 3%. Europe accounted for 53% of the market in 2015 and is expected to slightly increase its market share by 2020.

Rise of private labels in this region, especially in Western Europe and the discounts offered by grocery retailers on bread and rolls, have fueled the sales of both existing and new private labels in the region. Preservatives or additives-free and gluten-free bread and rolls are driving market demand in Europe. Artisanal bakery is also popular in France, Turkey, and Italy.

Consumers in Europe prefer bread and rolls that are made with natural ingredients and have unique shapes and a new taste. Vendors have started producing organic breads to retain consumer loyalty and the production of these premium breads and rolls is significantly influencing consumer purchase patterns.

Similar patterns are happening in the Americas, anticipating that by 2050, more than one third of the region’s population may be affected by diabetes. Manufacturers are concentrating more on producing low-caloric foods, fortified with nutrient values, to meet consumer health requirements.

High demand for gluten-free products

Gluten is a form of protein found in wheat, barley, and rye, which are used in the manufacturing of bread. Gluten gives pliability to the dough, and also helps in keeping the form and shape of bread and rolls, however, it can cause inflammation in the small intestine, which leads to celiac disease.

Consumers increasing awareness of this disease is leading manufacturers to concentrate more on gluten-free products to capture the maximum market share. Companies like King Arthur Flour are capitalizing on this trend by manufacturing gluten-free banana bread with coconut and flax and gluten-free sorghum sandwich bread.

Top vendors covered in this report:

  • Associated British Foods
  • Almarai Company
  • Barilla Holding
  • Grupo Bimbo
  • Goodman Fielder
  • Yamazaki Baking

Browse Related Reports:

  • Global Oatmeal Market 2016-2020
  • Halal Food Market in Europe 2016-2020
  • Global Pea Protein Market 2016-2020

Purchase these three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact enquiry@technavio.com with your requirements and a link to our subscription platform.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.