Research and Markets: Global Third Platform Market Report, 2016

Research and Markets (http://www.researchandmarkets.com/research/mmvxzk/global_third) has announced the addition of the "Global Third Platform Market Report, 2016" report to their offering.

One of the main drivers is the increasing demand for cloud services. The demand from organizations for cloud services is increasing and it is boosted by the presence of a number of cloud service providers in the market. This also reduces the price of cloud services for consumers, thereby further increasing demand. With cloud software services, end-users are able to pay for an application on a per-use basis, thereby substantially reducing their costs.

The introduction of phablets is a major trend being witnessed in the Global Third Platform market. With the advent of HD and high-resolution screens for smartphones, they are now functioning more as an entertainment device. The HD screens of smartphones enable consumers to watch HD movies, videos, and play graphic-rich games. In addition, the growing need to navigate documents, e-mails, and browse the internet using smartphones has led to the manufacture of handsets with larger screen size for better clarity and display. To cater to these evolving needs, smartphone vendors have launched phablets, which are smartphones with a screen size between 5 and 6.9 inches (130-180 mm). Following the success of the Samsung Galaxy Note, other vendors in this market are keen to enter the Global Phablets market.

Further, the report states that one of the main challenges is the concerns about the security of cloud services. These concerns have an impact on the level of trust and confidence that exists between service providers and customers. Enterprises are expected to have stringent security measures in place so that they can abide by industry guidelines and comply with rules and regulations set by governments and other bodies.

The key vendors dominating this market space are:

• Apple Inc.
• Nokia Inc.
• Samsung Electronics Co. Ltd.

Other vendors mentioned in the report are:

• Amazon.com Inc.
• Facebook Inc.
• IBM Corp.
• LinkedIn Corp.
• Microsoft Corp.
• Salesforce.com Inc.
• Twitter Inc.
• YouTube Inc.

Key Topics Covered:

01. Executive Summary

02. Scope of the Report

03. Market Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

07. Geographical Segmentation

08. Global Mobile Computing Devices Market 2012-2016

09. Global Social Media Market 2012-2016

10. Global Cloud Computing Market 2012-2016

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/mmvxzk/global_third

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Sector: Computing and Technology