MORGAN STANLEY PLC/CALL/DOUY HLDG/32.5/0.2/20.09.24 Stock

DoubleVerify Holdings, Inc. offers a software platform for digital media measurement and analytics. The Company provides a range of solutions, such as DV Authentic Ad, DV Authentic Attention, Custom Contextual, Scibids AI, and Supply-Side Solutions. The DV Authentic Ad evaluates the existence of fraud, brand safety, viewability and geography for each digital ad. The Authentic Attention is a predictive measure of digital ad performance, which provides real-time prediction data that helps drive media campaign performance in a privacy-friendly manner, as an alternative to individual reach and frequency performance tools. The Custom Contextual allows advertisers to match their ads to relevant content in order to maximize user engagement and drive campaign performance. The Supply-side advertising platform utilizes its data analytics to validate the quality of their ad inventory and provide metrics for their customers to facilitate the targeting and purchasing of digital ads.