MORGAN STANLEY ASIA PRODUCTS/CALL/LI NING/28.83/0.02/01.08.25 Stock

Li Ning Company Limited is specialized in designing, manufacturing and marketing clothing, shoes and sports equipment. The group offers products under its own brand (LI-NING) and licensed brands (Double Happiness, AIGLE, Danskin, Kason and Lotto). Net sales are divided by activity as follows: - clothing (52.4%): T-shirts, polo shirts, sweatshirts, shorts, tracksuits, sports jerseys etc.; - shoes (42.1%): basketball shoes, badminton shoes, running shoes, walking shoes etc.; - equipment and accessories (5.5%): in particular, caps, socks and badminton rackets. Products are marketed primarily by franchised distributors (48.1% of net sales), via Internet (28.4%) and through direct sales (17.8%). At the end of 2021, Li Ning Company Limited had 7,137 stores (of which 4,770 franchised) located in China. 98.7% of net sales are generated in China.