16 October 2012, Shenzhen, China- ZTE
Corporation ("ZTE") (H share stock code: 0763.HK / A share
stock code: 000063.SZ), a publicly-listed global provider
of telecommunications equipment, network solutions and
mobile devices, has announced a full hardware and software
solution integrating low bit rate high definition (HD),
Over the Top TV (OTT), and multi-screen convergence at this
year's Broadband World Forum 2012. The solution
supports OTT services on multiple screens for varying
devices (TV, PCs, tablets and mobile phones) and employs
ZTE's low bit rate HD technology to reduce transmission
bandwidth, which assists operators with low cost network
transformation and platform construction and accelerates
the deployment of OTT services.
As OTT TV develops rapidly and open Internet video
and multi-screen terminals proliferate, Internet services
have come to have an enormous impact on traditional telecom
services. Operators are continuously developing video
services to distinguish themselves from the competition
however, to enhance competitiveness, operators require a
solution that allows for the rapid development of OTT
services whilst reducing network transformation and
platform construction costs.
With the improvements in visualmental
model-based
pre-processing,adaptivetransformation,
neural network-basedvector
quantization,human eyeperception
of quantized errorsand
thecontent-adaptiverate
control, ZTE's low bit rate HD coding technique
enables the system to transmit 720p video with a code rate
of 3 Mbps rather than 8 Mbps, greatly reducing the pressure
of capacity expansion on operators and improving user's
service experience.
The OTT multi-screen convergence technique provides
adaptive code rates for various types of terminals
simultaneously and supports converged interactions of
multi-screen terminal services, helping operators attract
more users. The service expansion feature apparent in OTT
enables operators to easily gain more value-added services
in order to increase profits.
Chen Xinyu, General Manager of ZTE VAS product line
said: "The ZTE low bit rate HD solution will
dramatically advance the IPTV industry worldwide. Firstly,
the global network quality is developing unevenly and vast
numbers of networks cannot reach the bandwidth of H.264 HD,
the low bit rate HD technique enables them to seamlessly
develop OTT services without high OPEX.
Secondly, the integration of OTT content with low bit
rate HD technology provides a better experience for users.
This is an expanding field with many requirements and
ZTE will continue to make sustained efforts towards
the development of IPTV and OTT around the
world".
As the leading value-added service provider, ZTE
service products have been used by over 110 operators and one
billion users in over 90 countries in the world. ZTE service
products have been applied by Vodafone, FT, Telefonica, China
Mobile, China Telecom and TIM, which are among top 10
operators, and been applied by 26 top 50 operators.
ZTE Corporation specializes in the design, manufacturing and marketing of telecommunications equipment and solutions. Net sales break down by market as follows:
- wired and mobile network operators (73%): sales of network systems and equipment (routers, switches, modems, servers, WLAN products, Ethernet gateways, broadband access systems, optical products, etc.);
- individuals (15.9%): manufacturing and sales of mobile devices (smartphones, phones, tablets, mobile video game terminals, smart projectors, cameras, very high speed mobile modems, etc.);
- enterprises and government organizations (11.1%): design and development of computerization solutions, interconnection and data transmission systems, data center solutions, video surveillance systems, videoconferencing equipment, network products, cloud computing architectures, etc.
Net sales are distributed geographically as follows: China (67.1%), Asia (14.5%), Europe-Americas-Oceania (13.6%) and Africa (4.8%).