Zeta Global announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta's annual New York City based conference, ZETA LIVE 2023, which brought together thought leaders from across the spectrum of business and culture to discuss the future and power of Intelligence. During the conference's Product Keynote, Zeta's Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the ZMP Marketing Platform (ZMP). The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.

New and enhanced Zeta Marketing Platform solutions include: Powering Enterprise Data Strategies with Connectivity, Efficiency, and Transparency With a CIO. Clean Room: Zeta Clean Room provides a secure environment for sharing data, allowing to safely tap into the power of partner data to expand reach. Data Governance: New data governance controls such as enhanced metadata, intuitive data structuring, privacy safeguards, and advanced data normalization make it easier to nurture customer trust.

Unified Connectivity: A holistic view of all brand's inbound data and outbound channels. With this comprehensive visibility, can monitor data flows in real-time, measure the performance of each source and destination, and optimize overall data strategy. Release of Zeta Opportunity Engine (ZOE): ZOE enables marketers to ask questions and receive real-time solutions.

ZOE also generates content across many topics including user onboarding, product support, and reporting. Omnichannel Media Activation Within the ZMP, To Wrap around Existing Technology Media Activation Pro: Create personalized and continuous omnichannel media interactions. Enable simplified, intelligence-backed media and programmatic capabilities that seamlessly integrate into the customer journey.

Monitor the performance of programmatic campaigns in real time. Connect the dots between media touchpoints and desired outcomes with media attribution. Linear TV To Digital Attribution Optimization: Through Zeta's partnerships with set-top box data providers, connect ad exposure data directly to customer data, offline sales, or online web activity.

The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here. All new solutions can also be found in the latest installment of ZetaVation, a digital magazine featuring Zeta's products, solutions, and feature announcements, which can be found here.