Huami Corporation announced that it has entered into a strategic collaboration with McLaren Applied Technologies to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future. These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive e-sports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology. The first stage of the collaboration will see Huami Partner with McLaren Shadow Project esports competition.