Zebra Technologies Corporation announced the expansion of Zatar, Zebra's cloud-based Internet of Things (IoT) platform, to support location services based on iBeacon technology. iBeacon is a new technology from Apple(R) that extends location services by recognizing the presence of iOS and other devices. An IoT application can easily take advantage of the Zatar platform to enhance the customer experience while improving a company's operations.

The owner of a retail store, for instance, can use Zatar to quickly and easily setup an iBeacon and personalized messaging application. Taking it one step further, the retailer can offer a value-added experience for their customers by knowing the customer's proximity to products and offering the shopper coupons or discounts in real time.