Zalemark Holding Company Inc. announced the appointment of Steven Zale as the new CEO and Deborah Blohm as Crayola's Brand Director. Steven Zale has spent over 30 years designing fine jewelry with a passion for creating designs that 'Make a Statement.' Deborah Blohm is 3rd generation in the retail end of the jewelry business and at an early age attended numerous American Gem Society Conclaves.