NEW YORK, March 26 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., has been selected by THE ARMORY SHOW 2008, THE INTERNATIONAL FAIR OF NEW ART as the design and production agency of record. The annual exhibition will take place from March 27 - March 30 at Pier 94 in New York City.

As the agency of record, XA will design, develop and manage all of the required elements of the event to implement a highly stylized and integrated program celebrating the spirit of contemporary art. XA will be responsible for designing and producing the exterior branding, the interior box office, the information kiosks and the dining pavilion for the art show.

In its 10th annual exhibition, The Armory Show 2008 will present 160 international galleries, including many of the most important contemporary dealers showcasing new art from around the world. New York is home to more collectors, galleries, critics and artists than any other city in the world. This March, they will be joined by many thousands of their peers from around the globe making New York the true center of the international art world.

Joe Wagner, CEO of XA, states, "It is an honor to partner with THE ARMORY SHOW. We are proud that XA will be given the opportunity to showcase design logistics and production capabilities to support the prestigious 10th annual art fair."

Marketers spent an average of $685,598 on events in 2006, according to PROMO's 2007 Marketer Trends survey. More than a third planned to increase their budgets this year and less than a tenth expected to lower them. More than a fourth cited events as one of the three promotional strategies on which they spent the most money. (Source: PROMO Magazine, September 2007)

About The Armory Show

The Armory Show, The International Fair of New Art, was started by four New York art dealers as The Gramercy International Contemporary Art Fair in 1994. It became The Armory Show in 1999 and quickly became one of the world's top contemporary art fairs. Artists, galleries, collectors, critics and curators from all over the world make New York their destination during Armory Week. Last year the fair welcomed 52,000 visitors and exhibitors reported sales of $85 million.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates

Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.



     For more information, please contact:
     Amanda Shipp
     XA
     312-239-2370
     amanda@expagency.com

SOURCE XA, Inc.