As the production team of record, XA through its wholly owned subsidiary,
The Experiential Agency, Inc., in conjunction with The 900 Shops, developed
and designed concepts and managed all aspects of the event to create a highly
stylized and integrated program. In attendance were 250 members of SOAR, a 33
year-old non-profit volunteer organization whose motto is "Working to Keep
Streeterville a Neighborhood." Guests were guided through the shops with a
"passport." In each store, guests witnessed merchandise demonstrations (such
as cooking demos or instructions on how to care for down comforters). After
the demonstration, store representatives stamped guests' passports, and a
fully-stamped passport qualified guests for a raffle package worth
About The 900 Shops
The 900 Shops at 900 North Michigan Avenue features Bloomingdale's and 6 levels of retailers including Coach, Gucci, Intimacy, J. Crew, Mark Shale, MaxMara and seventy specialty retailers. For more information about The 900 Shops, call 312.915.3916 or visit their website at http://www.shop900.com.
About XA
XA is a holding company for several wholly-owned subsidiaries, one of
which is The Experiential Agency, Inc., an Illinois corporation. The
Experiential Agency, Inc. has offices in
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.
For more information, please contact: Amanda Puck XA 312-239-2370 amanda@expagency.com
SOURCE XA, Inc.