CHICAGO, Feb. 21 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN.OB), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., was selected by The 900 Shops, as the event production agency for their Around the Shops in 900 Ways, an event for SOAR (Streeterville Organization of Active Residents). The event took place at The 900 Shops in Chicago, IL on Wednesday, February 13th.

As the production team of record, XA through its wholly owned subsidiary, The Experiential Agency, Inc., in conjunction with The 900 Shops, developed and designed concepts and managed all aspects of the event to create a highly stylized and integrated program. In attendance were 250 members of SOAR, a 33 year-old non-profit volunteer organization whose motto is "Working to Keep Streeterville a Neighborhood." Guests were guided through the shops with a "passport." In each store, guests witnessed merchandise demonstrations (such as cooking demos or instructions on how to care for down comforters). After the demonstration, store representatives stamped guests' passports, and a fully-stamped passport qualified guests for a raffle package worth $1,000. Outside each shop that participated in "Around the Shops in 900 Ways," buffet stations and bars provided hors d'oeuvres and refreshments from J & L Catering. Lavish floral arrangements from Alice's Garden provided decorative accents.

Joe Wagner, CEO of XA, states, "XA has a long-standing relationship with the 900 Shops. It has been a privilege for us to participate in keeping the 900 Shops on the forefront of Chicago's luxury shopping market and to produce events which ensure that the Shops are exposed to their targeted shoppers." Marketers spent an average of $685,598 on events in 2006, according to PROMO's 2007 Marketer Trends survey. More than a third planned to increase their budgets this year and less than a tenth expected to lower them. More than a fourth cited events as one of the three promotional strategies on which they spent the most money. (Source: PROMO Magazine, September 2007)

About The 900 Shops

The 900 Shops at 900 North Michigan Avenue features Bloomingdale's and 6 levels of retailers including Coach, Gucci, Intimacy, J. Crew, Mark Shale, MaxMara and seventy specialty retailers. For more information about The 900 Shops, call 312.915.3916 or visit their website at http://www.shop900.com.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.



     For more information, please contact:
     Amanda Puck
     XA
     312-239-2370
     amanda@expagency.com

SOURCE XA, Inc.