Wyndham Hotels & Resorts, Inc. Reacquires Exclusive Direct Franchising Rights for its Days Inn® Brand for the People's Republic of China
January 16, 2019 at 06:30 am
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Wyndham Hotels & Resorts, Inc. announced that it has reacquired exclusive direct franchising rights for its Days Inn® brand for the People's Republic of China. The Days Inn portfolio in China consists of more than 70 economy, midscale and upscale hotels encompassing more than 12,500 rooms. The reacquisition of the direct franchising rights was effected through the termination of the master license agreement between Wyndham Hotels and its master licensee for the Days Inn system in China and aligns with Wyndham Hotels' strategy to grow its direct-franchising operations in emerging markets. All of the master licensee's rights relative to individual franchise agreements with owners of Days Inn hotels in China have been assigned to Wyndham, and all royalty fees are payable by Days Inn franchisees directly to Wyndham. Wyndham is now the exclusive franchisor of the Days Inn system in China. Details were not disclosed, as the expected near-term earnings contribution to Wyndham is not material. Wyndham Hotels has more hotels in China than any other international hotel company, with more than 1,400 properties and 146,000 rooms in its franchised system.
Wyndham Hotels & Resorts, Inc. is a hotel franchising company. The Company operates through one segment: Hotel Franchising. The Hotel Franchising segment consists of licensing its lodging brands and providing related services to third-party hotel owners and others. It also operates a full-service international managed business. The Company operates approximately 9,200 hotels across over 95 countries on six continents. Through its network of approximately 872,000 rooms, it appealing to the everyday traveler. The Company operates a portfolio of 24 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, Hawthorn Suites, Trademark Collection and Wyndham.