Weight Watchers International, Inc. has introduced weight watchers personal coaching service. New Weight Watchers Personal Coaching includes: an initial assessment so the Coach can learn more about the member's lifestyle and to provide a moment of self-reflection; an initial a phone conversation with a Coach at a time that works for the member to talk about what they hope to achieve and to work with the Coach on a customized action plan with goals for the week; and unlimited access to a Coach throughout the member's journey via phone and email as well as text message encouragement and reminders unique to their action plan.