The GBp 1510.9 long-term resistance is in line of sight.

From a fundamental viewpoint, the company is strong. It has a reasonable valuation with an EV/Sales ratio of 0.74x. The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasize the quality of this investment in the mid-term.

Technical patterns are in the green: prices are up for several months. The movement should continue in the coming trading sessions, thanks to the breakout of the GBp 1260. The 20-day moving average should help to reach the GBp 1510 long term resistance.

Therefore, taking into account the strong fundamentals and technical patterns, it seems opportune to take a long position at the current price in order to benefit from the upward trend. The main target price is the GBp 1510 resistance. A stop loss will be placed under the GBp 1261 short term, threshold that would invalidate this trading strategy.