WWE Appoints Sarah Cummins as Senior Vice President, Consumer Products
January 07, 2019 at 10:00 am
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WWE announced the appointment of Sarah Cummins as Senior Vice President, Consumer Products. Cummins will be responsible for overseeing the implementation of WWE’s global consumer products business, including licensing, e-commerce, venue sales, home entertainment and publishing. She will report directly to WWE Chief Marketing & Communications Officer Brian Flinn. Cummins brings more than 25 years of marketing, licensing, media and business development experience to WWE. Prior to joining WWE, Cummins was Head of Business Development & Strategic Partnerships at New York Road Runners, Inc., where she led the organization’s sponsorship, media distribution and licensing efforts. She also spent more than 15 years at the United States Tennis Association (USTA), most recently as Managing Director, where she oversaw retail development and operations for the US Open Tennis Championships.
TKO Group Holdings, Inc., formerly New Whale Inc., is a holding company. The Companyâs portfolio includes World Wrestling Entertainment, Inc. (WWE), Endeavor Group Holdings, Inc. (EDR), and Ultimate Fighting Championship (UFC). WWE is an integrated media company, which is engaged in family-friendly entertainment on its television (TV) programming, premium live events, digital media, and publishing platforms. WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is available in more than 180 countries. EDR is a global sports and entertainment company, which specializes in talent representation, sports operations and advisory, event and experiences management, media production and distribution, experiential marketing, and brand licensing. UFC is a mixed martial arts organization (MMA), which produces more than 40 live events annually in various arenas around the world, while broadcasting to over 900 million TV households.