Wide Open Agriculture Limited announced that it has received an initial OatUP purchase order from food and drink distribution company The Market Grocer, for sales into New South Wales (NSW) and Victoria (Vic). The Market Grocer is one of the largest grocery wholesalers servicing independent, specialty grocers and major supermarkets throughout Australia. After an initial trial evaluating potential customer interest and market opportunities, completed earlier this month, WOA and The Market Grocer have agreed to work together to launch Dirty Clean Food's OatUP into New South Wales and Victoria. The Market Grocer will be WOA's first major distributor in the NSW market, and the companies have agreed to collaborate to promote and distribute OatUP in NSW and VIC.