Whirlpool Corporation to Showcase Appliance Variety at IBS 2020
January 16, 2020 at 08:00 am
Share
Whirlpool Corporation will showcase appliances that are strategically crafted for specific customer segments at the annual NAHB International Builders' Show (IBS), January 21-23 in Las Vegas. Whirlpool Corporation offers building industry professionals a diverse brand portfolio that matches their customers' preferences and lifestyles. From Maytag® and Whirlpool® to KitchenAid® and JennAir®, each brand has spent decades developing a personality that complements the character and style of different home types. The Whirlpool Corporation booth will highlight products that reflect the latest industry and design trends, and will provide options for industry professionals that match their specific builds. For example: Premium, high-end home builders seeking to upgrade the kitchen appliance experience can explore offerings from KitchenAid brand, including the new KitchenAid® Smart Oven+ with Powered Attachments. The iconic brand is the ideal choice for homeowners who view their appliances as critical tools in their culinary pursuits and rely on them as a centerpiece for entertaining. Builders targeting first-time home buyers can review options from Whirlpool®, the company's brand. Whirlpool brand products help families thrive and are ideal for entry-level to mid-range projects. Whirlpool brand appliances, such as the Whirlpool® Smart All-In-One Washer & Dryer, are designed to make tasks within the home more seamless. Multifamily builders or those specializing in small or tiny homes can get an up-close look at the Whirlpool® Small Spaces Suite, which includes all the appliances user would expect in a full-service kitchen: refrigerator, freezer, cooktop, dishwasher, microwave and wall oven. With full-size features and exceptional performance in a smaller package, the small spaces appliance suite from Whirlpool brand will help transform the way small spaces are designed, built, and renovated. The Whirlpool Corporation booth will be in the Central Hall at booth #C7548, and attendees are encouraged to stop by for product unveilings, exciting events and insights from industry leaders.
Whirlpool Corporation is a global kitchen and laundry company. The Companyâs segments include Major Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes major home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Europe, the Company markets and distributes major domestic appliances under the Whirlpool, Indesit, Hotpoint, Bauknecht, Ignis, Maytag and Privileg brand names. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names.