WestRock Company unveiled a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billons of WestRock packages, in-store signs and displays produced annually. WestRock’s Connected Packaging Solutions, developed through a collaboration between WestRock, EVRYTHNG and Digimarc, will be demonstrated in Digimarc’s booth at the National Retail Federation’s (NRF) Annual Convention & EXPO, nicknamed "Retail's BIG Show”. As part of this smart packaging collaboration for paper-based consumer packaged goods (CPG) products, WestRock, will print Digimarc Barcodes that can be scanned by smartphones, point of sale scanners, and other machine vision devices. Digimarc Barcodes are essentially invisible barcodes repeated across the entire surface of packages and other media. These ‘digital triggers’ are integrated with the EVRYTHNG market-leading IoT Platform, giving each physical package a unique Active Digital Identity (ADI) and data profile in the cloud.