eServGlobal announced, at the Mobile Money Asia conference in Jakarta, the launch of its Advanced Customer Adoption (ACA) module for mobile money and recharge services. As mobile money services continue to spread in emerging markets around the world, service providers require the right tools to address the challenges of encouraging subscription and increasing usage. The ACA module will form part of eServGlobal's comprehensive mobile money solution, supporting deployments worldwide.

The Advanced Customer Adoption Module is a vital tool to address inactivity and support a healthy, growing, active mobile financial ecosystem in an emerging market. The self-service approach puts powerful promotions and segmentation tools at the fingertips of service providers to allow rapid response and a tailored outcome for each market. An emerging trend from service providers is to harness the potential of user stimulation, promotions and segmentation to ensure the ongoing usage of mobile money services.

Telecommunication operators in particular are able to capitalise on the extensive user data that exists within their network. Through analysis of this data, using a tool such as the ACA module, it is possible to build segmented lists of users for tailored campaigns. The self-service ACA module enables service providers to deliver targeted, customised and timely promotions, and rewards, each with a quick turnaround time to market.

With a step-by-step approach to launching a promotional campaign, service providers can simply import or configure eligible customer lists, which will help drive the right strategy to achieve the most effective results.