The deal is about data, advertising, and Amazon.
The
Before receiving the
While the companies work toward substantial completion of providing the additional information to the Commission, the parties are expected to press on - not for Walmart to get into the TV-making business - but to gain access to Vizio's smart TV software platform, SmartCast", and the marketing opportunities and advertising revenue it generates. Vizio's platform collects valuable data on user viewing habits, which is attractive for Walmart's growing advertising business. Walmart says the combination would accelerate its media business in the
In addition to watching movies and programs, smart TV consumers can access streaming services and connect with other devices. In 2021, more than 70% of homes had a smart TV. Access to these users can be invaluable to retailers.
Walmart CFO
Amazon.com remains the world's most popular online retail platform, drawing more than 2 billion visitors a month. Walmart enjoys the most-visited website among retailers, with anywhere from 400 to 580 million visits a month, according to various sources. Amazon.com generated
Vizio is one of the leading smart TV producers, with 12% of the U.S. market in 2020, according to Statista.
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