WalkMe Ltd. announced the appointment of Adriel Sanchez as Chief Marketing Officer (CMO), reporting to CEO and Co-founder, Dan Adika. As CMO, Sanchez will lead the global marketing organization to promote the WalkMe brand, including the development and execution of the company's strategic priorities and campaigns, while partnering closely with the sales and product organizations to drive revenue. Sanchez joins WalkMe from Newsela, where he spent more than three years serving as CMO.

While at Newsela, he drove go-to-market strategy that contributed to triple-digit ARR growth early in the pandemic while tripling marketing contribution to pipeline and revenue. Before Newsela, Sanchez held a number of senior marketing roles with global B2B data management company Commvault, and software giant SAP, where he spent nearly a decade in various demand generation leadership positions.