Grainger WW : Names gyro Creative Agency of Record
June 26, 2019 at 09:32 am
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Jun 26, 2019
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CHICAGO, June 26, 2019 - Grainger (NYSE: GWW), the leading broad line supplier of maintenance, repair and operating (MRO) products serving businesses and institutions, has selected gyro as its creative agency of record after a formal review process.
gyro, a global, full-service business-to-business agency, will support Grainger's U.S. marketing strategy aimed at elevating awareness of the Grainger brand and how it is communicated to new and existing customers.
'Grainger is continuously improving the best end-to-end customer experience in the industry, and, as our creative agency of record, gyro will help us translate our insights into campaigns that will bring the experience to life for our customers,' said Erin Overly, Grainger Director of Creative and Brand Communications. 'We look forward to gyro being an inspired and strategic partner that can work alongside our team and push the boundaries of our creative thinking.'
gyro was named Grainger's media agency of record in 2017 and is also responsible for planning, buying and implementing radio, streaming audio and TV campaigns.
'We are thrilled to expand our partnership with Grainger, as they continue to modernize and transform their business for the future,' said Chris Hill, President, gyro Chicago/Denver. 'In today's increasingly complex world of B2B selling, strategic cohesion across all departments is necessary for success. We look forward to working closely together to harness the power of creativity to build meaningful connections across all touchpoints.'
About Grainger W.W. Grainger, Inc., with 2018 sales of $11.2 billion, is North America's leading broad line supplier of maintenance, repair and operating products (MRO), with operations also in Europe, Asia and Latin America.
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Media Contact:
Tony Macrito
847-535-1272
anthony.macrito@grainger.com
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W.W. Grainger Inc. published this content on 26 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 June 2019 13:31:05 UTC
W.W Grainger, Inc. specializes in professional distribution of industrial supplies and equipment. The group supplies businesses and institutions with maintenance equipment, industrial safety supplies, service and maintenance parts, lighting products, ventilation equipment, pumps and plumbing products, etc.
At the end of 2020, products are marketed through a network of 407 branches (of which 287 in the United States and 49 in Canada), 29 distribution centers (of which 17 in the United States and 5 in Canada), through catalogues and the Internet.
Net sales are distributed geographically as follows: the United States (72.6%), Canada (4%) and other (23.4%).