Voltari Corporation announced the launch of Voltari Pathways(TM), a new product feature that allows advertisers to track store visits resulting from mobile impressions. This new feature reduces the guesswork that has long existed for multi-channel marketers. Voltari Pathways(TM) is the latest enhancement to Voltari Connect--a platform that already allows advertisers to target consumers who have taken action beyond the initial click on a banner ad.

Now marketers can use Voltari Connect to track, understand, and optimize actions toward their ultimate objective--foot traffic. Optimization based on intent to purchase, and attribution of store visits, are capabilities especially appealing to retail, auto, entertainment and QSR brands.