Vocus : InkJetSuperstore Selects Vocus Marketing Suite to Increase Sales and Boost Online Visibility

April 22, 2014

Online retail store uses Vocus for its marketing automation needs

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced InkjetSuperstore has selected the Vocus Marketing Suite with consulting services to increase its online sales and visibility among customers and prospects. For 14 years, InkjetSuperstore has provided consumers with a vast variety of printing supplies at a competitive price online. To continue positioning itself as a leader in its industry, InkjetSuperstore will use Vocus to reach its marketing goals.

"We chose Vocus because there is no other product so complete in the market that caters to all the marketing needs of an online retail company," said InkjetSuperstore Content Manager Karla Arostegui. "The Vocus Marketing Suite goes beyond the traditional bottom-of-the-funnel focused tools with very robust features to attract customers prior to even having their email addresses. We plan to take advantage of Vocus' premiere press release distribution offerings real time social media monitoring and influencer engagement tools."

"It's great to have everything in one platform without having to constantly log in to different services at the same time," Arostegui continued. "With all these new tools in the Marketing Suite, we expect to increase our online visibility and sales margins in 2014. As longtime PRWeb customers who have used the press release distribution platform to achieve incredible results, we're looking forward to using this robust marketing suite to achieve our goals."

The Vocus Marketing Suite's Campaign Management tool allows InkjetSuperstore to integrate its complex, multi-channel marketing including email, press release distribution, and social media outreach into one central point of integration with impact reports to assess the effectiveness of each channel in real time.

Its marketing team will also have access to the Buying Signals and Recommendation Engine features, allowing them to identify and engage with new customers and brand advocates. The Recommendation Engine filters and suggests relevant content and conversations to help InkjetSuperstore turn conversations into sales.

The  functionality allows InkjetSuperstore to position its news in front of its target audience. Vocus' news releases feed to major search engines like Google, Yahoo! and Bing and top tier media outlets using the number one news release service for traffic and search.

About Inkjet

InkjetSuperstore.com (IJSS, Inc.) has been continuously engaged in business since November of 2000. It is a reseller of printer consumable products with its two warehouses in California and Tennessee. Its services are to provide printing supplies and accessories at discount prices, while offering the best shopping experience possible.

IJSS, Inc. carries ink and toner cartridges of most major printer brands and other accessories, including printer ribbons, drum units, Rollers, fuser/maintenance kits, MICR toner cartridges, photo paper, cables, media/data tapes/disks.

About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit www.vocus.com or call [phone].

Forward-Looking Statement

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.