Key ESG projects and events
Q1 2024
Main ESG projects and events for
Q1 2024
Environmental | Social | Corporate |
responsibility | responsibility | governance |
- VK's central office now has containers for collecting badges and lanyards after events
- VK Dobro and Skillbox summarized social results of their work in 2023
- VK held its first technology conference, VK JT, making it inclusive
-
VKontakte introduced the Center for
Digital Comfort
- In March 2024, VK approved the Environmental Policy
Environmental responsibility
Ecology in VK
VK's central office in Moscow often becomes a venue for various events where badges are an indispensable attribute
That's why VK Central Office now has containers for collecting badges and lanyards (ribbons for badges). The containers are installed on the 1st floor and are available for all guests of the office
The collected badges will be recycled, and the ribbons will be used for crafts and woven items as part of VK's special projects
Social responsibility
VK Dobro: results of work in 2023
VK publishedthe consolidated annual reportof its charity
service VK Dobro and its corporate 'Code of Good' fund
> RUB 114 mn
transferred to Russian charitable foundations through VK Dobro and 'Code of Good' fund in 2023
- The amount of regular donations and the number of connected autopayments increased by 31.6%
- The amount of donations for projects to help the elderly increased by 15.4%, and the amount of donations to help animals increased by 5.5%
- The average donation check on the service increased by 3.3%, now it is RUB 384
Today, 274 charitable organizations from more than 50 regions of Russia operate on VK Dobro
A day of spontaneous kindness
The VK Dobro service launched a charity campaign 'Spontaneous means easy', dedicated to the Day of Spontaneous Kindness
The goal of the campaign is to once again show users of the social network Vkontakte that it is actually very easy to do good deeds and make donations to charitable organizations
The campaign was supported by:
- Lokomotiv football club
- Dodo Pizza pizzeria chain
- VK Play Live streaming platform
- Drugoe Delo developmental tasks service
On their social media pages there were stories about certain charitable funds that can be supported
Calendar of Kindness
VK organized a charity campaign as part of the annual 'Calendar of Kindness' project with Magnit
During the campaign, Magnit customers could go to the mobile application and give their vote for one
of the verified funds represented in the VK Dobro service. Magnit transferred 1 ruble for each vote in favor of the funds
RUB 2 mn
collected and donated to 5 charitable funds - participants of the "Calendar of Kindness" campaign
VK JT Inclusive Conference
On 6 March, VK held its first technology conference, VK JT, where it explained in detail how the company works from the inside. During the conference, speakers and guests talked about security, architecture, user experience and product interface, and machine intelligence
The conference was held in the GES-2 space. It is one of the oldest power plants in Moscow and has become a cultural centre. Its area is 50,000 sq. metres. The platform was adapted for people with different disabilities
All reports and speeches were accompanied by
parallel translation into Russian sign language
VKontakte: Center for Digital Comfort
VKontakte introducedthe Center for Digital Comfort
The project contains tips on trustworthy online communication for adults and children, useful materials to support psychological health, and thematic news from the social network.
The launch was part of VKontakte's strategy
to provide a comfortable digital space for users
The project consists of five sections:
- 'Recommendations for Children'
- 'Recommendations for parents'
- 'Countering hostility and bullying'
- 'Countering Abusers'
- 'Digital Comfort'
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Disclaimer
VK Company Ltd. published this content on 23 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 May 2024 09:20:07 UTC.