Vitality Products Inc. announced the upcoming launch of its line of vitamins and supplements to US retailers at Natural Products Expo West – the industry's large US tradeshow. The United States is the world's large market for vitamins and supplements. Vitality has successfully established its product line of 13 products in Canada and won 11 industry awards including best new supplement, consumer choice and retailer choice – women's health.

Vitality will target sales in the Western US and signed Grass Roots Marketing, an established broker, to build sales. Grass Roots Marketing provides an exceptional full-service sales and marketing team for natural, organic, and specialty brands. Their committed staff of 26 are dedicated to providing superior natural and specialty brokerage services including bringing products to top distributors, retailers and ongoing sales management in the Pacific Northwest, California, and Western States.