Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, announced results for the Special Meeting of Stockholders which was held this morning in Boca Raton, Florida. The Company's stockholders approved and adopted the 2011 Incentive Compensation Plan, the Amended and Restated Certificate of Incorporation, the Amended and Restated Bylaws and the Agreement and Plan of Merger, dated July 28, 2011, between Vitacost.com, Inc. and Vitacost Merger Corporation. These measures were previously described in detail in the Company's definitive proxy document (Form DEF 14A) which was filed with the Securities and Exchange Commission on August 15, 2011.

About Vitacost.com, Inc.

Vitacost.com, Inc. (NASDAQ: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

Investor Contact:
Vitacost.com
Kathleen Reed
Director of Investor Relations
561.982.4180
or
ICR, Inc.
John Mills
Senior Managing Director
310.954.1105