Alireza Tajbakhsh, currently COO VetFamily, has been appointed new head and CEO of VetFamily, the operating company within Vimian's Veterinary Services segment. Alireza assumes his position on January 1 and succeeds Mikael Sj?gren who has decided to step down. Alireza Tajbakhsh has extensive experience of leading fast-growing businesses and developing high-performing teams. He joined VetFamily as COO in September 2021 after six years as Group CEO of the media group Omnicom Media Group Sweden where the business doubled its turnover to SEK 3 billion and significantly expanded its service offering under his leadership. Prior to that, he spent eight years in various international leadership positions focused on innovation, digitalisation and growth within the publicly listed media company Modern Times Group (MTG). Alireza assumes his position on January 1, 2022, and succeeds Mikael Sj?gren who after seven successful years as CEO of VetFamily has decided to step down.