Viadeo, France's leading professional social network with nine million members in the country, has today named Pierre-Louis Schmitt as Marketing Solutions Director for Europe.

Having started his Viadeo career in early 2012 as head of the company's Sales Business Unit before going on to become Head of Advertising in January 2014, Pierre-Louis Schmitt has today been appointed Marketing Solutions Director for Europe at Viadeo. Coordinating a team of 15 employees with a range of backgrounds - from sales staff to project and traffic managers - Pierre-Louis is now in charge of guiding all sales activity in the Marketing Solutions department as well as overseeing the daily management of relations with media agency managers and top Marketing/Communications managers with advertisers.

After working in both sales and advertising roles throughout his career, Pierre-Louis has developed considerable experience in both industries. Before joining Viadeo, he previously worked as Sales Manager at Lu France, Head of Advertising at NRJ, and then Customer Relations Manager at BFM TV.

"These last two years at Viadeo have been particularly rewarding as Marketing/Advertising activities have made considerable progress and I'm really excited about taking on these new challenges," explained Pierre-Louis Schmitt. "At Viadeo, we have a whole range of attractive features to offer advertisers, particularly the ability to set up extremely precise and reliable global communications campaigns using information gathered from our users. Furthermore, having revamped our smartphone apps last June, advertisers can now target specific sections of our mobile audience using native advertising formats, which are seamlessly integrated into the page and offer qualitative, relevant content. Looking ahead, our aim is to continue offering our clients services that are perfectly in line with their market expectations."

About Viadeo

Viadeo is a key player in the world of professional social networking with 60 million members worldwide. As well as being France's leading PSN with 9 million members in the country, Viadeo has experienced exceptional growth since its creation, particularly in francophone nations and emerging markets such as China, Russia, and Africa.

Viadeo allows professionals to connect no matter what sector they work in, what position they hold, or where they are based. Viadeo members enjoy a huge range of opportunities, from finding former colleagues and classmates, connecting with future managers, or recruiting new team members, to interacting with people in your niche, developing your skills, or raising your profile.

For all additional information, please visit www.viadeo.com

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