Versus Systems Inc. announced that its new Click Play Win interactive advertising tool will amplify brand awareness for NBA Champion Matt Barnes' premium men's grooming company HUE for Every Man at the UCLA Anderson Global Sports Business Forum in Los Angeles on October 21, 2022. This pioneering advertising campaign tool from Versus, developed to drive brand engagement through rewarded gameplay, seamlessly aligns with the ethos of the HUE for Every Man brand. For this engagement, posters for HUE for Every Man within the Pauley Pavilion and on the scoreboard will feature a scannable QR code that attendees can click, opting in to play a customized version of Versus' Swish basketball game for the chance to win a free product with purchase of HUE for Every Man's innovative hair and skincare products.

Following the campaign, the team from HUE for Every Man will have the ability to access consented first party data that provides a deeper understanding of their products' target audience and their preferences, empowering the team to make more informed decisions.