Verb Technology Company, Inc. announced that QVC veteran producer John Rizzo has joined the management team of MARKET, VERB's livestream shopping platform. As MARKET's SVP of Content and Brand Partnerships, Mr. Rizzo brings extensive experience in direct-to-consumer marketing through livestream shopping production, including creative content development, as well as executing sales strategies for building strategic partnerships with consumer brands. Mr. Rizzo spent over 21 years at home shopping network QVC as Executive Producer.

During his tenure, he produced over 30,000 hours of livestream shopping programming, generating sales of over $5 billion. He also led the launch, oversaw production, and managed the live broadcast and content for QVC2, the online livestream shopping initiative of QVC, scaling it to $300 million in annual sales. Most recently, Mr. Rizzo served as Vice President, New Business Development and Production, at LifeBrands, a multi-platform direct response media agency that specializes in building brands and creating growth strategies for clients through television retailing on QVC and HSN, and online digital video channels, including Amazon.