As part of the brand's four-day take-over of New York City's Grand Central Terminal, Under Armour held a press event on January 30, 2014 to debut the UA SpeedForm(TM) Apollo running shoe and 'THIS IS WHAT FAST FEELS LIKE,' the newest iteration of the brand's I WILL(TM) global marketing campaign. The company unveiled the latest spot and introduced the game-changing running shoe. The UA SpeedForm(TM) Apollo follows the launch of the UA SpeedForm(TM) RC.

With inspiration from proprietary material technology engineered in a clothing factory, both shoes are constructed using an innovative manufacturing process never before seen in the footwear industry. Designed to go fast with zero distractions, performance benefits include: A seamless 3D molded heel cup; Anatomical 3D molded vamp; External heel counter for lock down support; Perforated breathable upper; Micro G(R) midsole for a responsive cushioning; Medial TPU stability bar; 5mm, full length, Ortholite Foam embedded sock liner for additional cushioning and moisture- wicking; Strategically placed abrasion rubber in high wear areas for durability and traction; Anatomically shaped outsole with natural flex grooves; 8mm offset; 6.5 ounces/182 g. Starting on February 28, UA SpeedForm(TM) Apollo will be available on UA.com, at Under Armour Brand Houses and other key Under Armour retail partners for $100 MSRP.