U-Swirl, Inc. announced that its Board of Directors has appointed Bryan Merryman Chairman and Chief Executive Officer of the Company, replacing Ulderico Conte, the Company's previous CEO. Mr. Merryman will also replace Frank Crail as the Company's Chairman of the Board. Mr. Crail will continue to serve on the Board of Directors.

The Board of Directors also appointed two additional experienced and proven executives to its management team: Alan Stribling, formerly CEO of Yogurtini, as the Company's new President; and Jeremy Kinney, Vice President of Finance at Rocky Mountain Chocolate Factory, Inc., as the Company's new Chief Financial Officer. Before joining Rocky Mountain Chocolate Factory, Mr. Merryman was a principal in Knightsbridge Holdings, Inc. Mr. Stribling served as CEO of YHI, Inc. (Yogurtini Franchising) from 2009 to 2013, and he was one of the founders of the Yogurtini self-serve frozen yogurt concept. Mr. Kinney has served as Vice President of Finance at Rocky Mountain Chocolate Factory, Inc. since May 2008.