Online fitness is being established in the traditional training industry. From having primarily been a support for those who workout at home, digital fitness content has become increasingly in demand also by those who regularly train at a gym.
According to a survey conducted in 2023 by the partner organization EuropeActive, 57% of those who exercise at home use digital aids, which means an increase of 11 percentage points compared to 2022. In the same survey, 37% of those who exercise in gyms indicated that they wanted digital on-demand - workouts.
"Digital fitness is not about where it is performed, but about providing the right inspiration at the right time." says
"Thanks to the combination of good variety in the content and smart functions in the
What sets Twiik Premium apart from many other players in the field is its technical platform and its advanced functions for online training, online community, coaching and training statistics. Through the
The
This is something that the product team at
"With the launch of Twiik Premium, we are taking a big step towards making the
The launch represents an important step forward in the company's stated strategy, where Twiik Premium becomes an important product both directly to consumers and as part of the portfolio for companies that want to activate their employees. Twiik Premium is also integrated into
“Our work to become the best in the world at engaging digital training experiences continues. The launch of Twiik Premium is an important milestone on our way towards more content-based products and services for a growing target group.”
Twiik Premium is launched together with version 6.0 of the
- A new section in the app, Discover, where the user will find
Twiik 's Premium content with lots of training inspiration - New filter function that enables the user to easily filter passes by various characteristics such as pass type, length, degree of difficulty
- Improved experience of coaching
- Updates to the Teamboost corporate challenge
- Improvements in the user's training diary where, among other things, the possibility of finding sessions further back in the history is introduced
- Statistics of your daily form and detailed statistics of tests performed by the user
- Stability and performance improvements
Read more about Twiik Premium and subscribe at www.twiik.me/premium
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