BEIJING, Jan. 10, 2012 /PRNewswire-Asia/ -- Trunkbow International Holdings Limited (NASDAQ: TBOW) ("Trunkbow" or the "Company"), a leading provider of Mobile Payment Solutions ("MPS") and Mobile Value Added Solutions ("MVAS") in China, today announced that it has entered into a partnership agreement with China UnionPay ("UnionPay"), China's leading bankcard association, for the development and marketing of the Trunkbow UnionPay mobile payment applet. Under the agreement, Trunkbow is developing a UnionPay-certified plug-in applet that will enable m-commerce transactions through UnionPay's clearing system. The companies expect to launch this applet to merchants in January 2012.

In addition to development and aftermarket support of the applet, the companies will work together to develop and expand the Trunkbow UnionPay merchant network, and market the m-commerce solution to China's nearly 1 billion mobile phone users.

Trunkbow will receive a percentage of the gross value of each transaction processed through the applet, as negotiated with individual merchants. The Company expects its per-transaction fees to range from 0.4% to 2.4%, depending on the merchant and type of transaction.

"This partnership will provide us with meaningful financial contributions through revenue sharing with both China UnionPay and individual merchants. It represents an important strategic milestone for our MPS business, as it marks the implementation of our MPS technology into a nationwide inter-bank transaction clearing system that processed RMB 11.2 trillion in transactions in 2010," said Mr. Qiang Li, CEO of Trunkbow. "Smart phone adoption and mobile application use are growing rapidly in China, with tech-savvy consumers migrating to m-commerce in growing numbers. The Trunkbow UnionPay applet can be integrated into an individual mobile application or app store, and provides a new, extremely convenient payment option for consumers. With a defensible first mover advantage and strong partnerships with China's three wireless carriers and leading clearing house, we are well positioned to capture share in this emerging market."

Mr. Li added, "The nationwide roll-out of the Trunkbow UnionPay mobile payment applet greatly enhances our merchant acquisition capabilities. Our POS-based MPS platform is active in 24 provinces through all three wireless carriers, and the Bestpay mobile application is being rolled out to China Telecom's 28 million 3G smart phone users. The addition of the UnionPay mobile applet and rapidly growing number of m-commerce end-users make the benefits of MPS technology, and our solution in particular, increasingly attractive to merchants as an alternative to card-based transactions. Having taken this important step to expand our MPS footprint, we plan to aggressively ramp our merchant acquisition efforts through the establishment of partnerships with online and offline retailers, service providers and other merchants. We believe that this strategy will help Trunkbow build a solid recurring revenue base, resulting in greater stability and visibility in our MPS business, while giving us access to a virtually limitless market."

The Trunkbow UnionPay mobile payment applet can be incorporated into any existing mobile application to facilitate simple, secure online payments from a user's mobile phone. Representative transactions include the payment of utility and other bills, purchase of lottery, movie and event tickets, online gaming credits, e-books as well as physical goods from online and brick-and-mortar merchants utilizing the applet.

About Trunkbow

Trunkbow International Holdings (NASDAQ: TBOW) is a leading provider of Mobile Payment Solutions ("MPS") and Mobile Value Added Solutions ("MVAS") in PRC. Trunkbow's solutions enable the telecom operators to offer their subscribers access to unique mobile applications, innovative tools, value-added services that create a superior mobile experience, and as a result generate higher average revenue per user and reduce subscriber churn. Since its inception in 2001, Trunkbow has established a proven track record of innovation, and has developed a significant market presence in both the Mobile Value Added and Mobile Payment solutions markets. Trunkbow supplies its mobile payment solutions to all three Chinese mobile telecom operators, as well as re-sellers, in several provinces of China. For more information, please visit www.trunkbow.com.

Safe Harbor Statement

This press release contains forward-looking statements that reflect the Company's current expectations and views of future events that involve known and unknown risks, uncertainties and other factors that may cause its actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such forward looking statements involve known and unknown risks and uncertainties, including but not limited to uncertainties relating to the Company's relationship with China's major telecom carriers and its resellers, competition from domestic and international companies, changes in technology, contributions from revenue sharing plans and general economic conditions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs. You should understand that the Company's actual future results may be materially different from and worse than what the Company expects. Information regarding these risks, uncertainties and other factors is included in the Company's annual report on Form 10-K and other filings with the SEC.



    Contact Information:

    In China:                            In the U.S.:
    Trunkbow International Holdings
     Limited                             The Piacente Group
    Ms Alice Ye, Chief Financial
     Officer                             Brandi Floberg/Lee Roth
                                          Phone: + (1) 212-481-2050 (New
    Phone: +86 (10) 8571-2518 (Beijing)   York)
    Email: ir@trunkbow.com               E-mail: trunkbow@tpg-ir.com

    The Piacente Group
    Wendy Sun
    Phone: +86 (10) 6590-7991(Beijing)
    E-mail: trunkbow@tpg-ir.com

SOURCE Trunkbow International Holdings Limited