Truist Financial Corporation announced it will be an Official Retail Bank of The National Football League (NFL). As part of Truist's and the League's longstanding partnership with Visa, Truist will obtain marketing and retail bank rights, as well as opportunities for activations with the NFL at League events and fan experiences. This sponsorship will deliver on the shared purpose of all partners to drive positive change and inspire better lives and communities for clients, customers and fans across the country. To kick off this relationship, Truist will launch a new ad campaign ahead of Super Wild Card Weekend on Jan. 9. Produced by acclaimed director Peter Berg, the commercial explores the concept of "unlocking potential" both on and off the field. The spot—which will air across several platforms including on FOX and within programs on the NFL Network­—includes several scenes showcasing how people around the country are unlocking different areas of potential in their daily lives, whether it's playing football in the NFL or working to better their community. This partnership also builds on Truist's existing relationships with NFL teams in key markets to support communities with financial education and economic empowerment. Sports fans will see Truist branding in NFL programming starting as well as additional announcements on how Truist and the NFL are partnering to unlock potential during its partnership in the coming months.