General Cannabis Corp. d/b/a TREES recently announced a corporate name change as a first step in its evolution towards the expansion of their vertically integrated model. Along with the name change, the Company is pleased to augment its executive management team with key appointments and promotions, expanding the current talented leadership team, as the Company progresses into its next stage of growth. Tim Brown, founder and former CEO of TREES, will be appointed as Chief Visionary Officer in addition to his Board role and will help guide the strategic direction of the new organization, with an eye on organic and M&A growth opportunities. The Company has further bolstered its executive team with the following appointments: Trevor Hoffman (co-Founder of TREES) has been appointed as President of Retail Operations and will continue to oversee all day-to-day operations of the current footprint in Colorado and Oregon, as well as future acquisitions. Jack Taylor has been promoted to Senior Vice President of Operations, with a focus on cultivation and processes. Amie Rakoczy (formerly Chief Accounting Officer of TREES) has been appointed VP of Administration. Mitch Seeman has been appointed Innovation Officer.