Toromont Industries Ltd. announced the appointment of Joel Couture to the newly created position of Chief Operating Officer, Toromont Cat, effective July 1, 2022. In his new role, Joel will oversee all Toromont Cat divisions, bringing a strong focus to operational excellence, consistent customer value propositions and advancing transformational initiatives through new data driven technologies and aftermarket strategies. Joel joined Toromont Cat in 2007 starting as a management trainee.

He quickly progressed through the organization in both corporate and operational capacities. Most recently, Joel held the position of the Vice President, Product Support for Toromont Cat.