Callaway Golf Company announced its new family of Epic Drivers and Fairway Woods. The Epic product line is framing the future of speed, with exceptional new technologies that are designed to deliver fast ball speeds for every type of player. Three new driver models are available Epic Speed, Epic MAX, and Epic MAX LS. Exceptional ball speeds start with the company's new A.I.-designed Jailbreak Speed Frame. Previous Jailbreak architectures stiffened the body in the vertical direction. By applying Artificial Intelligence, this new structure improves stability in the horizontal and torsional direction as well. The result is exceptional ball speeds across the face. The A.I.-designed Flash Face utilizes a super strength titanium to enhance the Jailbreak Speed Frame and promote fast ball speeds across a more expansive area. Each face is uniquely optimized, and engineered for each head geometry, to provide a more efficient transfer of energy at impact. Epic Speed is the fastest Epic driver ever, and it appeals to a wide range of golfers. The advanced aerodynamic head construction promotes lower drag for higher head speed. The taller ribbon and flatter crown are engineered for a precise and more aerodynamic shape that can help golfers generate more speed from their swing. Epic MAX is the most forgiving Epic ever, and it's a remarkable engineering feat for golfers who want to hit the ball longer and straighter. It's built on a simple equation: max ball speed (with the new Jailbreak A.I Speed Frame) + maximum forgiveness (with high MOI and adjustable weighting) = the ultimate max driver. It features a lighter, stronger Triaxial Carbon material that saves over 19 grams of weight vs. titanium.the company redistributed that saved weight to promote high launch and more forgiveness. This driver delivers an exceptional combination of a deep CG, draw bias and higher MOI to promote a tighter downrange dispersion that leads to straighter drives. To promote more control, a 17g sliding rear weight provides extensive adjustability to provide the ball flight that golfers want to play. Combined with the OptiFit hosel, the Epic MAX offers up to 20 yards of shot shape correction. Epic MAX LS is designed for mid-to-low handicap players who want more speed, neutral ball flight and forgiveness in a lower spin, high MOI package. The proprietary Triaxial carbon covers a larger portion of the crown and toe, and this driver delivers an exceptional combination of a deep CG and higher MOI to promote a tighter downrange dispersion. It's also the most fade capable driver in the Epic family, and Adjustable Perimeter Weighting provides up to 13 yards of shot shape correction to fine tune ball flight. The Epic Speed and Epic MAX Drivers are available in 9, 10.5 and 12 lofts, and Epic MAX LS is available in 9 and 10.5 loft options. Each of these new drivers is available for online pre-order on January 26, and at retail on February 18, at a price of $529.99.