Brightcove and Rovi Corporation announced a collaboration designed to accelerate the adoption of next-generation video compression standards. Through the agreement, Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution, which is critical for streaming high-quality video and will be a driving factor in the delivery of 4K content to new Ultra HD displays. Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.

HEVC is a video compression format and successor to H.264/MPEG-4 AVC that promises to as much as double the data compression ratio of prior standards, providing improved video quality at low bitrates. Brightcove is licensing the DivX HEVC format with the goal of supporting it in production in 2014 and using Zencoder's scalable, leading cloud transcoding engine to bring HEVC encoding to the masses.