Tinybeans Group Limited announced a full year contract extension of its pet family partnership with Hill's Pet Nutrition Inc. through calendar year 2022. This extension is in addition to the initial contract extension for the remainder of 2021. Highlights: Hill's Pet Nutrition has signed an extension of its successful pet family partnership with Tinybeans through calendar year 2022, the longest extension in company history; Add-a-Pet feature adoption continues to outpace expectations, driven by strong adoption from existing families and approximately one in three new users adding pets upon registration; Hill's Pet continues to benefit from exposure to the families with pets, or who are considering pet adoption, that make up 95% of Tinybeans' userbase, with a study from the Company's Insights Lab finding that nearly one in five cat and dog owners that currently use Hill's products originated during the Tinybeans pet family partnership; This USD 1 Million full-year partnership includes exclusive sponsorship of Tinybeans' Add-A-Pet feature set, renewal of the content microsite, introduction of vet-focused content, quarterly platform and consumer insights, and advertising; Parents have accelerated their use of Tinybeans to capture their family's memories, inclusive of their pets, creating deeper engagement with the platform for both existing families and new pet-only families. The Add-a-Pet feature also extends user engagement and lifetime value of the customer; and Tinybeans expects to recognize revenue from the extension during calendar year 2022.