Publishers and Web 2.0 Entrepreneurs Tap Semantic Web Service to Mine
         Social Media, Deliver Intelligent Content Services

San Francisco, Calif. - Web 2.0 Summit - October 21, 2009 - Thomson
Reuters today issued an update on its OpenCalais Initiative, and
cited ten innovative sites and services that use OpenCalais to reduce
costs, deliver compelling content experiences and mine the social web
for insight.

"Less than two years into the project, 18,000 developers have joined
the OpenCalais community and we are now processing four million
documents per day," said Tom Tague, OpenCalais Initiative lead,
Thomson Reuters.  "We are inspired and humbled by the creativity that
today's Web 2.0 entrepreneurs and online publishers have brought to
bear in putting OpenCalais to work, and we are thrilled to recognize
ten new sites and services that are changing the way we engage with
news and the social Web."

The newest publishers to join CBS Interactive / CNET, Huffington
Post, DailyMe and others in using OpenCalais include:

The New Republic - http://www.tnr.com - The new site for The New
Republic uses OpenPublish, an OpenCalais-enabled Drupal-powered
Content Management System (CMS) to increase editorial productivity,
improve search engine optimization, and drive reader engagement,
including faceted search, recommended reading sidebars and - coming
soon - automatically generated topic hubs.  Using OpenPublish also
provides New Republic editors with an easy way to innovate, using
metadata to intelligently "mashup" content to create new products and
display existing content in new and exciting ways.

Al Jazeera English's new blogging network -
http://blogs.aljazeera.net/ - features Al Jazeera correspondents from
around the world.  AJE head of online media, Mohamed Nanabhay, told
Journalism.co.uk that "Just browsing through our correspondent blogs
will give you a real sense of the breadth of our coverage, while
diving into the posts provides real depth and insight into our
world." All posts in the new blog network are semantically tagged
using OpenCalais for optimal search and navigation.  It also uses a
Creative Commons license and allows users to sign-in to comment using
Facebook Connect, Twitter or OpenID.

Slate Magazine's News Dots Network -
http://slatest.slate.com/features/news_dots/default.htm -  News Dots
visualizes the most recent topics in the news as a concise network of
related topics. Subjects are connected to one another if they appear
together in at least two stories, and the size of the dot is
proportional to the total number of times the subject is mentioned.
Like a human social network, the news tends to cluster around popular
topics, and most stories are more closely related than one might
think.  Behind the scenes, News Dots scans all the articles from
major publications-about 500 a day-and submits them to OpenCalais to
identify the relevant people, places, companies, topics, etc.

I *heart* Sea - http://iheartsea.com/ - is a hyperlocal news
aggregation site that collects some of the best blogs in Seattle,
especially those serving the Capitol Hill area.  I *heart* Sea uses
OpenCalais to automatically tag the keywords of the blog posts in
aggregates, to make it easier to find related information. They also
use Disqus so that comments can live on many sites and stay threaded
together and CommentLuv to grab recent posts from commenters' blogs
when they leave their site address.

Innovative new media monitoring and intelligence tools using
OpenCalais include:

Tattler (app) - http://tattlerapp.com/ - is an open source topic
monitoring tool for today's Web. Tattler finds and aggregates content
from the Web on topics users ask it to monitor. Using OpenCalais and
other Semantic Web technologies, Tattler mines news, websites, blogs,
multimedia sites, and other social media like Twitter, to find
mentions of the issues most relevant to users' selected topics.
Built by Phase2 Technology and distributed on Drupal, Tattler's
unique workflow and a toolset of intelligent content processors make
it easy for users to filter, organize, share, and take action on
content gathered from the real-time Web.

Interceder - http://www.interceder.net - is a social media monitoring
tool that makes it easy to track trending topics and search through
the latest content from major news Web sites, blogs, Twitter and
YouTube.  Interceder uses the Daylife API to find to find the latest
news; OpenCalais to create semantic metadata and enrich news and
other Web content; Freebase to gather further insight on the people,
companies and places mentioned in search results, and Yahoo! Pipes to
retrieve the latest news from  major news websites.

AskJot - http://www.askjot.com - Ask Jot is a tool for analyzing web
pages for keywords, and displaying them as links to search results
from various services around the Web.  Developed by John Wright of
Wright Labs and formerly known as Semantalyzr, Ask Jot uses
OpenCalais to find and identify the entities on a Web page, including
people, companies, countries and more.  It also uses The New York
Times article search API, DBPedia, the Yahoo! Answers API, the flickr
API and many more.

New services using OpenCalais to deliver intelligent content
experiences include:

Feedly - http://www.feedly.com -  Feedly is a Firefox plug-in that
brings to life user-selected inputs from Google Reader, friendfeed,
Twitter, RSS feeds and more in an easy-to-read and engaging
magazine-style format.  In addition, Feedly aggregates users' sharing
behavior into a single page and adds a toolbar to the bottom of the
page that gives them more sharing and comparing features about that
page.  If users click "next" in the toolbar, it will take them to
another site their friends have recommended.  Feedly uses OpenCalais
and other semantic technologies for clustering, linking and
organizing the content experience in an intuitive fashion that is
nicely integrated into the browsing experience.

OpenPublish -  http://www.opensourceopenminds.com/openpublish  -
Based on the popular open source publishing platform Drupal,
OpenPublish is a next generation CMS that has been tailored to the
needs of today's online publishers. Ideal for a variety of media
sites including magazines, newspapers, journals, trade publications,
broadcast and wire services. Developed by Phase2 Technology, it uses
semantic metatagging from OpenCalais to streamline content
operations, automatically create topic hubs and recommend related
articles and archived 'more from this author' stories.

DocumentCloud - http://www.documentcloud.org - Founded by reporters
from The New York Times and ProPublica, and funded by the Knight
Foundation, DocumentCloud is a unique online resource that will offer
public access to news reporters' original source materials, including
documents, media files and more.  The materials available through
DocumentCloud will be processed by OpenCalais to make it easy for
users to explore connections between newsmakers, corporations,
transactions and even quotations across documents and across the full
collection of source information.

About the OpenCalais Initiative
The OpenCalais initiative supports the interoperability of content
and advances Thomson Reuters mission to deliver intelligent
information. It offers free metadata generation services, developer
tools and an automatic connection to the Linked Data cloud.  The free
OpenCalais service and open API makes it easy to automate content
operations, enhance content, increase audience engagement and extend
distribution across the content ecosystem. Visit OpenCalais.com.

About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent
information for businesses and professionals.  We combine industry
expertise with innovative technology to deliver critical information
to leading decision makers in the financial, legal, tax and
accounting, healthcare and science and media markets, powered by the
world's most trusted news organization.  With headquarters in New
York and major operations in London and Eagan, Minnesota, Thomson
Reuters employs more than 50,000 people and operates in over 100
countries. Thomson Reuters shares are listed on the Toronto Stock
Exchange and New York Stock Exchange. For more information, go to
www.thomsonreuters.com


Contact:
Krista Thomas
Thomson Reuters OpenCalais Initiative
415.202.3523
Krista.Thomas@ThomsonReuters.com


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