All Market Inc. is reportedly seeking to sell itself. All Market Inc. is exploring a sale of the company that could value it at up to $1 billion, according to sources familiar with the matter. All Market Inc.'s parent company has hired JP Morgan to advise it on a sale, three sources said.

The business could attract interest from beverage companies such as PepsiCo, Inc. (NYSE:PEP), The Coca-Cola Company (NYSE:KO) or Dr Pepper Snapple Group, Inc. (NYSE:DPS). All Market Inc. and JP Morgan declined to comment on a possible sale.