The Sports Seoul Co., Ltd. (KOSDAQ:A039670) announced a private placement of 17th series unregistered unguaranteed private convertible bonds for gross proceeds of KRW 30,000,000,000, 18th series unregistered unguaranteed private convertible bonds for gross proceeds of KRW 5,000,000,000, 19th series unregistered unguaranteed private convertible bonds for proceeds of KRW 10,000,000,000, and 20th series unregistered unguaranteed private convertible bonds for proceeds of KRW 10,000,000,000 for aggregate gross proceeds of KRW 55,000,000,000 on November 16, 2017. The transaction will involve participation from KB Securities Co., Ltd., Investment Arm and Lime Fund for KRW 15,000,000,000 each for 17th series bonds, while individual investor Seohyun,Lee will participate for 18th series bonds and De Nature Co., Ltd. for 19th series bonds. The bonds will be issued on par. The 17th series bonds will mature on November 17, 2022, while the 18th series bonds will mature on November 24, 2022. The 19th series bonds carry a coupon and yield to maturity of 6% and would mature on December 15, 2022. The 17th series,18th series,19th series and 20th series bonds will be fully convertible into 18,691,588, 3,115,264, and 6,230,529 and 6,230,529 shares at a fixed conversion price of KRW 1,605 per share between November 17, 2018 and October 17, 2022, November 24, 2018 and October 24, 2022, December 15, 2018 and November 15, 2022 ,and January 31,2019 and December 31, 2022 respectively. The 17th series and 18th series bonds will carry a coupon of and have yield to maturity of 6% and 3% respectively. The 20th series bonds carry fixed interest rate of 6% per annum and have yield to maturity of 6%. The 20th series bonds will mature on January 31, 2023. The expected closing date for the 17th series,18th series bonds, 19th series bonds, and 20th series bonds is November 17, 2017, November 24, 2017, December 15, 2017, and January 31, 2018 respectively. The transaction has been approved by the board of directors of the company.