The Marcus Corporation announced the appointment of Rolando B. Rodriguez as chairman, president and chief executive officer of Marcus Theatres. Rodriguez has served as president and chief executive officer of Marcus Theatres, the fourth larger theatre circuit in the United States, since joining the company in 2013. He will continue to serve as executive vice president of The Marcus Corporation.

As president and chief executive officer of Marcus Theatres, Rodriguez and his team have also deepened customer relationships by enhancing the moviegoing experience through new operating strategies such as the Marcus Movie Rewards loyalty program and innovative pricing strategies including $5 Tuesday promotions. In addition to leading Marcus Theatres, Rodriguez is also a member of The Marcus Corporation's investment committee and in 2015 assumed responsibility for The Marcus Corporation's real estate portfolio, including all corporate real estate, retail leasing and real estate activity. Prior to joining Marcus Theatres, Rodriguez served as CEO, president and a board member of Rave Cinemas, Dallas, Texas, which had been the fifth larger theatre circuit in the United States until its sale in May 2013.