Joint : Q1 2024 Investor Presentation

Q1 2024

Investor Presentation

As of March 31, 2024 | Reported on May 2, 2024

Safe Harbor Statements

Certain statements contained in this presentation are "forward-looking statements" about future events and expectations. Forward-looking statements are based on our beliefs, assumptions and expectations of industry trends, our future financial and operating performance and our growth plans, taking into account the information currently available to us. These statements are not statements of historical fact. Words such as, "anticipates," "believes," "continues," "estimates," "expects," "goal," "objectives," "intends," "may," "opportunity," "plans," "potential," "near-term,""long-term," "projections," "assumptions," "projects," "guidance," "forecasts," "outlook," "target," "trends," "should," "could," "would," "will," and similar expressions are intended to identify such forward-looking statements. Specific forward looking statements made in this presentation include, among others our mission to improve quality of life through routine and affordable chiropractic care; our upside for future growth; our substantial opportunity for market share growth; our growing market opportunity; our refranchising strategy; our implementation of new marketing programs and other strategic goals; and 2024 guidance for system-wide sales, system-wide comp sales for all clinics open 13 months or more, and new franchised clinic openings excluding the impact of refranchised clinics; our belief that people will continue to seek more noninvasive, holistic ways to manage their pain and that we'll be there to treat them; our leading chiropractic care franchise concept. Forward-looking statements involve risks and uncertainties that may cause our actual results to differ materially from the expectations of future results we express or imply in any forward-looking statements, and you should not place undue reliance on such statements. Factors that could contribute to these differences include, but are not limited to, our inability to identify and recruit enough qualified chiropractors and other personnel to staff our clinics, due in part to the nationwide labor shortage and an increase in operating expenses due to measures we may need to take to address such shortage; inflation, and the current war in Ukraine, which has increased our costs and which could otherwise negatively impact our business; the potential for disruption to our operations and the unpredictable impact on our business of outbreaks of contagious diseases; our failure to profitably operate company-owned or managed clinics; short-selling strategies and negative opinions posted on the internet, which could drive down the market price of our common stock and result in class action lawsuits; our failure to remediate future material weaknesses in our internal control over financial reporting, which could negatively impact our ability to accurately report our financial results, prevent fraud, or maintain investor confidence; and other factors described in our filings with the SEC, including in the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on March 8, 2024 and subsequently-filed current and quarterly reports. We qualify any forward-looking statements entirely by these cautionary factors. We assume no obligation to update or revise any forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Comparisons of results for current and any prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.

Business Structure

The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming. The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices.

© 2024 The Joint Corp. All Rights Reserved.

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Leading Chiropractic Care Franchise Concept

Large &	Attractive	Recurring	Premier	Category
Growing	Asset-light	Revenue	Nationwide	Leader &
Market	Model	Model	Brand	Creator

$20.5B on chiropractic 86% franchised clinics	85% of 2023	41 state presence,	954 clinics at 3/31/24,
$8.5B out-of-pocket	and implementing	system-wide gross	successful marketing	revolutionizing
annual spend	refranchising	sales from monthly	coops, and largest	access to chiropractic
in US 1	strategy	memberships	digital footprint	care since 2010

1 IBISWorld 2023 Chiropractors in the US Study, November 2023

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OUR MODEL

Quality, convenient, affordable chiropractic care in a retail setting

©2024 The Joint Corp All Rights Reserved

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OUR STAFF

Serving patients seeking pain relief and ongoing health and wellness

©2024 The Joint Corp All Rights Reserved

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OUR CLINICS

Proven membership-based,walk-in,no-insurance model in an open bay setting

©2024 The Joint Corp All Rights Reserved

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Strong Operational KPIs

13.6M	1.7M	932K	36%	85%
adjustments	unique patients	new patients	of new patients were new to	system-wide gross sales
in 2023	treated in 2023	in 2023	chiropractic in 2023 1	from monthly
				memberships in 2023

Up from 12.2M in 2022Up from 1.6M in 2022 Compared to 845K in 2022 ~336K patients in 2023 Compared to 84% in 2022 had never been to a

chiropractor before

1 New patient survey completed early 2024.

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Upside for Future Growth

$20.5B growing chiropractic market 1

50%	30%	16%
of Americans don't	understand chiropractic	saw a chiropractor
know what the word	but are scared	in the last 12 months
"chiropractic" means

Gallup-Palmer College of	Nucleus Marketing Lab 2018	Gallup-Palmer College of
Chiropractic Report 2017		Chiropractic Report 2018

1 IBIS US Industry Report, Chiropractors in the US, November 2023

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Substantial Opportunity for Market Share Growth: The Joint has ~6% of the Out-of-Pocket Share

Annual Spending on Chiropractic Care 1	Annual Out-of-Pocket Spending 1
$20.5B		$8.5B
		The Joint, $488M, ~6%

Insurance +	Out-of-Pocket,	Independent & Chain,
Other, $12.0B,	$8.5B, 41.6%
$8.1B, 94%
58.4%

1 IBISWorld 2023 Chiropractors in the US Study, November 2023

© 2024 The Joint Corp. All Rights Reserved.

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