Interpublic Group announced that Urvashi Shivdasani has been appointed Global Chief Financial Officer for Huge. Reporting directly to Mat Baxter, Urvashi will oversee Huge's commercial strategy and lead the company's accounting, financial planning and analysis, real estate, commercial finance and information technology teams. A seasoned leader, Urvashi has more than 20 years of experience evolving business models for industry trailblazers across a variety of sectors including media, retail, online education and banking. She joins Huge from Ralph Lauren, where she served as the SVP of Global Corporate Finance.

There, she partnered with the executive team on Ralph Lauren's transformation plan. Prior to that, she was at Discovery Communications for 13 years and held a variety of business unit finance leadership roles across the diversified media company, most recently as the Division CFO for the U.S. business segment. Urvashi holds a Bachelor of Arts in Economics from Delhi University and a Master of Business Administration from the University of North Carolina at Chapel Hill.

Urvashi joins Huge during a period of transformation that sees the organization evolving into a Creative Growth Acceleration company. Creative Growth Acceleration is a business philosophy and practice that enables organizations to grow sustainably, purposefully, and predictably. Built on decades of Huge's design leadership, Creative Growth Acceleration treats creativity as a resource similar to intellectual capital, working capital, and equity capital, which can be harnessed and deployed across an organization to unlock trapped value and accelerate sustainable growth.

As part of Urvashi's remit, she is helping to operationalize and optimize Huge's new business model, with a key focus on its new go-to-market strategy around products. Earlier this year, Huge launched a number of new products designed to address the most pervasive and commonly encountered barriers to growth. This enables Huge to define its engagements in terms of concrete business results and ROI, rather than through creative artifacts, like most of the industry.